Brunswick names Edelman veteran Christopher Hannegan to lead employee engagement

He also previously worked at Booz & Company and Bayer.

Christopher Hannegan. (Image via Twitter).
Christopher Hannegan. (Image via Twitter).

CHICAGO: Brunswick Group has hired Christopher Hannegan as partner, leading its employee engagement offering. He started at the firm this week.

Hannegan most recently worked as EVP and U.S. practice lead for employee engagement at Edelman, starting in 2010.

Employee engagement is a "newer area" for Brunswick, Hannegan said, identified by the agency’s leadership as a key growth area. Hannegan’s hire represents a formalization of the service.

"There has been employee engagement in different regions," he said. "My job is to bring those resources and body of work together."

Hannegan is overseeing a team of 25 staffers.

"Companies are realizing the ways they communicate with their workforce are no longer adequate," he said. "Employees want to be communicated with as they would interact when they’re at home."

That means shifting from long emails to short-form content that is "easily digestible, visual, user-friendly, and distributed across mobile devices," Hannegan added.

He was also a principal at Booz & Company from 2006 to 2010, had an earlier stint at Edelman, and worked at Gagen MacDonald and Bayer, according to his LinkedIn profile. At Bayer, Hannegan worked in areas including employee comms, branding, mergers and acquisitions, media relations, and identity change communications.

Brunswick led Mergermarket’s tally of the most deals handled by value in the first half of this year. The total of the mergers and acquisitions was valued at $150.3 billion, down nearly 58% compared with last year. 

This story was updated on October 14 with quotes from Hannegan.

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