Breakfast Briefing: The 5 stories PR pros need to know on Wednesday morning, 10.12.2016

Samsung told investors to brace themselves for a big cut in third-quarter operating profit due to its discontinuation of the Galaxy Note 7.

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Samsung makes big cut in profit expectations. The embattled technology giant slashed its operating profit guidance for the third quarter by $2.3 billion on Wednesday morning, one day after halting production and sales of the Galaxy Note 7 smartphone. The company’s lack of direction for customers on how to replace their phones is also being criticized. WSJ: What Samsung must do to win back our trust.

CoverGirl hires first ‘CoverBoy.’ The beauty brand is bringing on a male spokesperson for the first time in its history: James Charles, a 17-year-old makeup artist with more than 400,000 followers on Instagram. He’ll represent CoverGirl in TV and print ads and on social media.


NY-based agency reps Billy Bush. Crisis and strategy firm Goldin Solutions is representing the Today host, now infamous for his 2005 "locker room talk" session with Donald Trump, as he reportedly negotiates his exit from NBC. Goldin has worked with Gawker, Cablevision, and Time Inc., according to The Hollywood Reporter.

On the campaign trail: Fortune: Top Clinton aide says Trump camp was given heads up on Wikileaks dumps; BuzzFeed: Teen beauty queens say Trump walked in on them changing; Politico: Trump urges Floridians to vote on November 28; WSJ: Leaks show Clinton team’s response to email fallout; Polls: Clinton up eight points nationally in Reuters/Ipsos poll, nine points in NBC News/WSJ survey.

Toyota, Suzuki discuss partnership. The two automotive companies are kicking the tires on a possible business relationship, but were vague on details on Wednesday. The New York Times noted an arrangement would give Toyota, the world’s largest automaker, a path into the Indian market.

This story was updated on October 12 to correct the firm working with Billy Bush to Goldin Solutions.

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