PRWeek UK Awards Winners 2016: Technology

Brands2Life's 'High-Speed Selfies' for Virgin Media's Network Expansion almost literally blew away the opposition to win the category.

The biggest broadband infrastructure project in a generation called for a launch of equally ambitious proportions. The response was Virgin Media’s High-Speed Selfie booth. Participants were blasted with air at a speed of more than 270mph while taking a selfie, leading to some entertaining (and highly sharable) pictures.

In total, 940,000 people viewed the branded experience when it was stationed in cities across the country – and 4,000 people took part. One could say they were blown away.

Judges’ comment

Powerful images that told a great story with real results


Highly Commended

Don’t try this at home: live-streaming from Wembley Arch with EE’s 4GEE Action Cam – M&C Saatchi PR for EE

Finalists

Keep Believing In Santa – Cow PR for Hide My Ass!

Everyday Illusions – Taylor Herring for Samsung

#BeStrong Anti-bullying Emojis – Vodafone 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.