PRWeek UK Awards Winners 2016: City & Corporate

Winner The Romans helped Scottish craft brewer BrewDog set a record for capital raised via crowdfunding.

The Romans helped BrewDog, the pioneering Scottish craft brewer, break the world record for capital raised via crowdfunding through the latest round of its Equity For Punks scheme, which targets investors in the US.

Equity for Punks was featured prominently in a series of news stories, including ‘Equity For Trump’, where the Republican presidential hopeful was given two free Equity For Punks shares as a Christmas gesture of goodwill, and ‘DIY Dog’, where the brewer’s recipes were published in support of the burgeoning home-brew scene.

The scheme raised £19m, helping fund a new brewery in Ohio and a US distillery.

Judges’ comment

Strong, commercially significant results and great creative


Highly Commended 

The $1.1 million effigy – Hope&Glory PR for The Royal Mint

Finalists 

Bring In Your Parents – Brands2Life for LinkedIn 

Walk the Line – Golin for GWR

Making O2 Impossible to Ignore – O2 and Blue Rubicon 

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