The British Heart Foundation placed a booth in shopping centres, inviting passers-by to step inside to experience what a heart attack felt like.
Participants were taken by surprise when they discovered that they weren’t given a physical experience – but, instead, were told a real story of someone affected by a loved one dying of a heart attack.
A preview video was put on social media, driving high levels of traffic to the full video on the charity’s website. It was accompanied by a media-relations drive to encourage the public not to delay seeking medical attention.
At Your Fingertips: getting 703 rough sleepers off the streets
Tin Man for StreetLink
Cow PR for Kronenbourg 1664
Taylor Herring for Samsung
Spark Something Good
Unity and Marks & Spencer