PRWeek UK Awards Winners 2016: Best PR Event

British Heart Foundation took the experience of having a heart attack to the streets in an award sponsored by 3Gem Research & Insights.

The British Heart Foundation placed a booth in shopping centres, inviting passers-by to step inside to experience what a heart attack felt like. 

Participants were taken by surprise when they discovered that they weren’t given a physical experience – but, instead, were told a real story of someone affected by a loved one dying of a heart attack. 

A preview video was put on social media, driving high levels of traffic to the full video on the charity’s website. It was accompanied by a media-relations drive to encourage the public not to delay seeking medical attention.

 Judges’ comment 

Highly original


Highly Commended

At Your Fingertips: getting 703 rough sleepers off the streets 

Tin Man for StreetLink

Finalists 

Bar D’Alsace-tian 

Cow PR for Kronenbourg 1664

Everyday Illusions 

Taylor Herring for Samsung 

Spark Something Good 

Unity and Marks & Spencer

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