PRWeek UK Awards Winners 2016: In-House Team of the Year (Gold Award)

Kier Group took home the In-House Team of the Year award, sponsored by the Association of Professional Political Consultants.

Purposeful, creative, and commercial were three of the words used by the judges to describe this small but perfectly formed four-strong team.

According to the Kier Group, a listed construction firm, its in-house team has been on an "amazing journey" over the past 12 months, having been restructured to produce proactive, creative campaigns in addition to reputational work.There has also been a greater focus on streamlining, with £260,000 of "duplicated and poorly deployed" agency costs stripped out.

Kier says: "The original aim of the transformation was to create a respected and integral in-house team that delivered proactive, creative campaigns as well as strong reputational protection and – most importantly – produces direct business benefit, not just column inches."

To this end, the group is clearly on the right track, having generated £1m of new business as a direct result of a key PR campaign that involved Kier working with charity partners to develop housing for armed forces veterans.The partnership was later featured on the BBC’s DIY SOS programme.

Judges’ comment

A small team that has come a long way 



Highly Commended

CARE International

Finalists

British Heart Foundation

National Trust

PwC

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