PRWeek UK Awards Winners 2016: Internal Comms & Employee Engagement

Unity and Marks & Spencer's initiative to mobilise employees and the public to transform 24 local community projects in 24 hours takes the top prize.

Marks & Spencer created its ‘Spark Something Good’ campaign to inspire employees, customers and the nation as a whole to help out in their communities. 

The goal was to mobilise a large number of volunteers, many of whom were company staff, to transform 24 local community projects in 24 hours. These included a children’s play area, a community farmyard and a soup kitchen. 

The first day was held in London in partnership with social-good platform and events in other cities were scheduled for subsequent days. 

The initiative was a hit with staff and the wider public alike.

Judges’ comment

Pioneering integration of internal and external engagement

Highly Commended

In Their Shoes 

Health Unlimited for Takeda Europe and Canada



Edelman for Johnson & Johnson

Joy Will Take You Further 

Smarts Communicate for Johnnie Walker

Roche and the Pipeline Laboratory 

Virgo Health for Roche UK Pipeline 

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