The PR Week 10.7.2016: Communications Week's founder, Target's revamp, and Hotwire's acquisition

PRWeek's editorial team discusses everything going on in the worlds of PR and communications with special guest Tiffany Guarnaccia, founder of Communications Week and CEO of Kite Hill PR.

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PRWeek news editor Frank Washkuch is joined by special guest Tiffany Guarnaccia, founder of Communications Week. The cross-industry event, scheduled for October 17 to 21, is focusing on PR, comms, media, and emerging technology. Guarnaccia explains this year's theme: Reinvention in the Industry. 

Senior reporter Diana Bradley goes over Target's refreshed internal comms strategy following a string of crises faced by the brand. The new plan included Briefly, the retailer's version of the popular millennial-focused newsletter, The Skimm. Plus, why Hill+Knowlton Strategies' Americas CEO is "hanging up his skates" after 33 years at the firm.

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