MINNEAPOLIS: Ice-cream brand Blue Bunny has picked Olson Engage as its PR and social media AOR.
The Wells Enterprises brand picked the firm last month after a two-month RFP process, said Olson Engage Minneapolis GM and SVP Steve Peckham.
Blue Bunny relaunched its brand in February, unveiling an updated logo, new brand mascot Blu – a bunny with blue fur – and a national ad campaign featuring the tagline, "So hoppin’ good." Olson Engage will work to extend that campaign into earned and social media channels.
"We want to take advantage of the fact that they have this fun spokesperson or icon that will feed into what we do well, which is take a brand and find compelling ways to involve those brands within pop culture," Peckham said.
The agency will work to generate national attention for the ice-cream brand through PR, social media, and experiential campaigns.
VP Carrie Lang in Olson’s Minneapolis office is leading account work, with five staffers on the business.
A representative from Blue Bunny was not immediately available for comment. It was not immediately clear if there was an incumbent on the account. Budget information was not disclosed.
In January, Olson hired former McDonald’s brand manager Jeff Olson as EVP.