Easterseals picks Zeno Group as first PR AOR

Zeno's work, led by its Chicago office, will focus on introducing the group to members of Gen X and millennials.

(Image via Easterseals' Twitter account).
(Image via Easterseals' Twitter account).

CHICAGO: Disability advocacy organization Easterseals has chosen Zeno Group as its communications AOR.

Zeno will work with Easterseals’ internal communications team to launch the organization’s branding campaign and spread awareness of its work, particularly among members of Generation X and millennials.

In May, Easterseals debuted its new brand, with a slight name change from Easter Seals and updated logo, color palette, and tagline. In 2014, the nonprofit raised $73 million in public support and more than $17 million from fundraising.

"Communications efforts will be aimed at reinvigorating America’s support of Easterseals and encouraging charitable giving to fuel the efforts forward," said Missy Maher, EVP of consumer marketing at Zeno.

Zeno’s Chicago office will lead work on the account, led by Maher along with five staffers. There was no incumbent on the business. It is the first time the nonprofit has brought on an external PR firm, according to Jennifer Bielat, SVP of integrated marketing at Easterseals.

Zeno won the account following an RFP in which it was up against three other agencies. Budget information was not disclosed.

"Zeno Group understands our position in the nonprofit space and came with strong ideas on how to revitalize and modernize our communications to our varied audiences," Bielat said. "We needed a partner who was passionate about our cause and could help us drive meaningful engagement and awareness among new generations unfamiliar with Easterseals."

Zeno achieved $39.8 million in revenue in 2015, up 22% over the year prior.

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