Hotels.com lines up agencies for UK consumer PR pitch

Hotels.com is lining up agencies to pitch for its retained UK consumer brief, PRWeek has learned.

The Expedia-owned hotel booking website has been gauging interest among a number of agencies for the brief, which has been held by Frank PR for six years.

In 2010, Frank was hired alongside Lewis PR, which was recruited to handle a corporate brief, and We Are Social, which works on its social media strategy. However, the current pitch relates to the consumer account only.

It follows changes at Hotels.com's UK-based in-house team, which has been expanded with new appointments including Simon Matthews, previously European PR manager for Sony Computer Entertainment Europe, who joined in May as senior PR manager, EMEA.

Hotels.com declined to comment when approached by PRWeek.

Earlier this year Hotels.com selected Hill+Knowlton Strategies as its agency of record in the US amid a wider global PR agency review.

In the US, H+K is supporting Hotels.com’s campaign around the American Presidential Election, which will see the brand’s mascot Captain Obvious physically ‘run’ in the presidential race across the country, using Hotels.com for accommodation. The campaign starts next month.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.