Breakfast Briefing: The 6 stories PR pros need to know on Monday morning, 10.3.2016

Career Issue 2016: Why the war for talent is getting even more complicated.

Career Issue 2016. The war for talent is getting even more complicated. And PR, an industry that prides itself on the cutting edge of "everything trending," may be off to a slow start. The issue includes info on creative direction, climbing the ladder, how to prosper as a chief communications officer, and educators getting schooled.

Bell Pottinger’s work in Iraq revealed. The U.K.-based firm made tens of millions of dollars a year working on propaganda initiatives for the Pentagon in Iraq starting in 2004, according to the Bureau of Investigative Journalism and The Sunday Times. The firm created TV ads portraying al Qaeda in a negative light and mock Arabic TV news items.

Donald Trump’s bad week. At the end of what NBC News called perhaps the "worst week in presidential campaign history," The New York Times revealed Donald Trump declared a $900-million-plus loss in 1995, which could have let him avoid paying federal income tax for nearly two decades. (And Alec Baldwin debuted as Trump on Saturday Night Live). Top surrogates for his campaign are spinning the revelations as a "genius" business move. An Associated Press investigation published Monday morning found that Trump repeatedly demeaned women on the set of The Apprentice for years.

Clinton in Ohio. Fresh off winning the endorsement of NBA champion LeBron James — the Cleveland Cavalier gave Clinton his nod in an op-ed in Business Insider on Sunday night — Hillary Clinton is set to campaign in Ohio on Monday. She’s also targeting Latinos in Nevada and Florida with English- and Spanish-language ads. From Sunday’s New York Times: Clinton’s role fighting allegations of adultery against her husband in the 1992 campaign investigated.

Kardashian robbed in Paris. Police say reality-show star and prolific celebrity endorser Kim Kardashian was robbed of as much as $7 million, mostly in jewelry, by at least two people dressed as police officers in the French capital. Her husband, Kanye West, stopped his show in New York mid-song after hearing about the news.

A tale of two social networks. Election-related advertising on Facebook may eclipse political ad spending on Google this cycle, with experts telling The Wall Street Journal the social network’s ability to micro-target is "manna from heaven." Meanwhile, columnist Jim Rutenberg looks at antisemitic hate speech on Twitter and why the platform is slow to fix the problem. 

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