Breakfast Briefing: The 5 stories PR pros need to know on Friday morning, 9.30.2016

Hotwire made a big move in the U.S. last night when it announced it has bought technology shop Eastwick.

Hotwire makes a play in North America. The London-based firm, owned by Australia’s Enero Group, has bought technology specialist shop Eastwick. The move will grow Hotwire by 40% in terms of revenue and bring its U.S. headcount to 70 in New York and San Francisco.

New York commute gets back to normal. Ferries, light-rail service, and PATH trains are running in and out of Hoboken’s train station, but New Jersey Transit is not, following yesterday’s deadly train crash at the terminal. Here’s a guide to commuting to and through Hoboken, via The New York Times.

Deutsche Bank CEO rallies the troops. John Cryan sent a letter to the bank’s staff this morning saying it has "strong fundamentals" despite media reports about clients pulling back. "We should consider this in the context of the bigger picture: Deutsche Bank overall has more than 20 million clients," he told employees on Friday morning.

ANA wants Facebook checked by third party. The Association of National Advertisers called on Thursday for Facebook’s video metrics to be verified by a third party. The group’s president and CEO said revelations that the social network miscalculated the volume of video views for two years are "troubling."

On the campaign trail. WSJ: Trump’s unorthodox strategy means political ad spending will be down this year from 2012; NYT: Hacked audio shows Clinton’s thinking on nuclear arsenal; USA Today’s first endorsement asks readers not to vote for Trump; WaPo: Trump Foundation doesn’t have right paperwork to solicit donations; Politico: Inside Trump’s ‘cyborg’ Twitter army.

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