PRWeek and Campaign launch Brand Film Festival London to showcase brand storytelling

PRWeek, alongside sister title Campaign, has opened entries for a new London festival that celebrates brand storytelling.

Brand Film Festival London will take place on April 6 2017 at a space in East London. The festival will showcase the best of Europe’s branded content films, from three-second Vines, to 60-minute advertiser-funded documentaries.

The festival will honour the agencies, brands, filmmakers and storytellers behind the films. It will also provide educational seminars and workshops giving unique insights into this burgeoning area of marketing communications.

Brand Film Festival New York took place earlier this year and proved highly popular with brands, PR agencies, ad agencies and production houses. The success encouraged PRWeek and Campaign’s owner, Haymarket, to roll out the scheme in Europe.

The entry deadline for Brand Film Festival London is 14 December 2016, with all films debuting during the 2016 calendar year eligible. This includes campaigns for the Christmas 2016 period. For full information visit brandfilmfestival.co.uk.

Danny Rogers, editor-in-chief of PRWeek UK, said: "Brand Film Festival is designed to identify the best output from what is emerging as the new PR, the new advertising. Brand-funded films are transforming the communications business, blurring the various disciplines, completely changing the game for advertisers."

Films entered will be judged by juries totalling more than 60 judges. The best content will be categorised as Gold Films and featured at the festival throughout the day. The best of each category, along with "The Best of the Best", will be showcased at that evening’s cinematic showcase.

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