Breakfast Briefing: The 6 stories PR pros need to know on Tuesday morning, 9.27.2016

Clinton vs. Trump, round one, two agency acquisitions, and a big automotive sector win for M Booth.

Online betting (and real financial) markets indicated Hillary Clinton won Monday night's debate. (Screenshot via PBS NewsHour's YouTube account).
Online betting (and real financial) markets indicated Hillary Clinton won Monday night's debate. (Screenshot via PBS NewsHour's YouTube account).

Clinton vs. Trump, round one. In the most highly anticipated political event in recent memory, Hillary Clinton and Donald Trump squared off with Trump winning points early on trade but coming apart later after questions about his birther crusade and tax returns. Focus groups and the financial markets gave the victory to Clinton. Online betting markets saw Clinton’s chances of winning the election rise 6% from pre-debate levels.

How it’s playing in the media. Business Insider: Why Trump’s performance was especially brutal. Boston Globe: Trump didn’t lose the debate, Clinton won it. BuzzFeed: Trump gives Clinton ammunition for future attack ads. Politico: Clinton set the trap and Trump walked in. Bloomberg: Trump allies try to stem damage from debate. Newsweek: The humbling of Donald Trump. Daily Beast: Trump comes up small on his biggest stage yet. The Atlantic: Clinton did what she needed to do. AP: Clinton was prepared, Trump was Trump.

Rapid response. Donald Trump’s early sniffling became a social media sensation, prompting the hashtag #Trumpsniffle and parody accounts including @TrumpSinuses and @Trumpsniffle. The New York Police Department’s comms head moved quickly to correct the record on violent crime statistics, while Ford and the United Auto Workers quickly fact-checked Trump on auto-manufacturing jobs moving to Mexico. Merriam-Webster got its own jabs in.

New this morning: Sard Verbinnen buys ARC Research. In its first acquisition since Golden Gate Capital took a minority stake in it this spring, Sard Verbinnen & Co. has bought ARC Research in an effort to boost services including message testing, reputation research and tracking, and merger integration benchmarking. ARC will maintain its brand, leadership, and client roster.

Another acquisition for Next 15. The holding company has bought London-based technology PR shop Pinnacle for just under $6 million. About one-quarter of Pinnacle’s client base is in the U.S. Its clients include Toshiba Electronics, Sandvik Coromant, and the European Telecommunications Standards Institute. Next Fifteen’s stable of firms also includes Bite, M Booth, and Text100.

M Booth’s big auto win. The firm emerged as the winner of General Motors’ account covering Buick and GMC, part of the global agency review GM put into motion late last year covering its major brands. Weber Shandwick, MSLGroup, and John Doe previously worked with Buick and GMC. Chevrolet picked Weber as its AOR in June, while Cadillac chose Kovert Creative as its PR AOR in April.

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