Sard Verbinnen & Company acquires ARC Research

ARC will maintain its brand, leadership, and client roster.

NEW YORK: Sard Verbinnen & Company has bought New York-based ARC Research in its first acquisition since Golden Gate Capital took a minority stake in the crisis, strategic comms, and financial firm.

ARC will maintain its brand, leadership, and client roster, according to a statement. Financial terms of the deal were not disclosed.

Sard Verbinnen acquired ARC to build out its research services, specifically those involving "message testing, reputation research and tracking, merger integration benchmarking, and peer and competitor analysis," a statement from the firm said.

Sard Verbinnen and ARC have worked together on several projects going back more than a decade. ARC has five principals and its client roster runs the gamut of industries from healthcare to consumer products and retail.

Founded in 1995 by Chris Bumcrot and Andy Tuck, ARC’s offerings include focus groups, polls, and statistical analysis.

When SVC sold a minority stake to Golden Gate Capital in May, a deal initially reported to be a 40% stake sold for $60 million, the comms firm said it wanted to pursue a growth plan. The New York Times reported at the time that Sard Verbinnen was considering new offices in Hong Kong, Houston, and Washington, D.C., and "more robust political communications, research, and video production."

SVC has offices in New York, Chicago, Los Angeles, San Francisco, and London.

Three partners exited Sard Verbinnen at that time, with two of them, Jonathan Gasthalter and Dan Gagnier, launching their own firms. Peter Rose, the former senior MD and global head of public affairs at Blackstone, joined Sard Verbinnen as vice chairman in May. The agency has also hired Lisa Green as an MD in the New York office and Peter Siwinski as an MD in San Francisco.

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