Breakfast Briefing: The 6 stories PR pros need to know on Friday morning, 9.23.2016

PR pros think Yahoo's hack disclosure was weird at best and irresponsible at worst.

Yahoo's Marissa Mayer. (Image via Jolie O'Dell, "Marissa Mayer at Chirp" at Flickr).
Yahoo's Marissa Mayer. (Image via Jolie O'Dell, "Marissa Mayer at Chirp" at Flickr).

PR pros pan Yahoo disclosure. Yahoo acknowledged on Thursday that hundreds of millions of user accounts may have been compromised in a 2014 data breach, saying a state-sponsored group appears to be behind the cyberattack. However, several PR pros felt the disclosure was odd at best and incredibly irresponsible at worst.

Night of peaceful protests in Charlotte. Many protesters broke Charlotte Mayor Jennifer Roberts’ midnight curfew, but stayed out for a mostly peaceful night of demonstrations in North Carolina’s largest city. Many demanded the city release video of police shooting Keith Scott, including his family, which has seen the tape. City officials have said they don’t plan to release the footage.

BuzzFeed: Twitter not responding to harassment complaints. BuzzFeed surveyed 2,700 users about their experiences with harassment on Twitter, and found most didn’t receive a satisfactory response from the company after filing a complaint. Many said they were the victims of trolls using misogynistic language.

Oculus founder behind anti-Clinton meme machine. Oculus founder Palmer Luckey is financially backing a group called Nimble America, which is dedicated to creating and distributing memes about Hillary Clinton, according to The Daily Beast. Luckey sold Oculus to Facebook two years ago for $2 billion.

Facebook overstated video metric; marketers unhappy. Media buyers are angry after Facebook acknowledged vastly overstating the amount of time people are spending watching videos on the platform, according to The Wall Street Journal. Facebook says it is introducing new metrics to fix the issue. Business Insider says the problem isn’t as bad as it looks.

From the campaign trail: New Clinton ad shows girls looking in the mirror as Donald Trump insults women; Omarosa’s "bow down to President Trump" comment gets the wrong kind of attention; How both sides are preparing for Monday night’s debate. 

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