Facebook hires Unity for UK launch of VR headset Oculus Rift

Facebook has appointed Unity to handle PR for the UK launch of its virtual reality headset Oculus Rift, with the account understood to be worth around £500,000 a year, PRWeek has learned.

Oculus Rift: Unity appointed for UK launch
Oculus Rift: Unity appointed for UK launch

Unity was appointed following a competitive pitch to a consumer-led brief.

The Oculus Rift kits, which retail for £549 in the UK, launched to consumers in the US earlier this year and in the UK last week.

Speaking at the US launch, Facebook CEO Mark Zuckerberg described the product as "another big milestone towards the future of computing".

Oculus Rift, which allows users to view films and video games in what is billed as an emersive VR environment, is being sold in the UK from retailers John Lewis, Curry’s PCWorld, GAME Digital, Harrods and online via Amazon. A series of demos of the technology are to be held at retailers over the coming months.

Unity, the UK's 75th largest agency, declined to comment. PRWeek contacted Facebook but received no reply at the time of publication.

The launch of Oculus Rift (above) comes as brands and agencies are taking an increasingly close look at the opportunities of VR.

Samsung held a series of live VR press conferences with former Olympic stars using its own Samsung Galaxy handsets during this summer’s Rio Olympics.

Meanwhile, Snapchat's hint at a possible augmented reality (AR) launch is another example of how user-generated content is moving to the next level.

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