Kind Snacks' Joe Cohen joins Axis Capital as comms chief; company adds CMO

The insurance company has also brought on Michiko Kurahashi as CMO.

L-R: Joe Cohen and Michiko Kurahashi. (Image via Axis Capital).
L-R: Joe Cohen and Michiko Kurahashi. (Image via Axis Capital).

NEW YORK: Axis Capital Holdings has hired Joe Cohen, SVP of comms at Kind Healthy Snacks and a veteran of MWWPR, as its chief communications officer.

In the newly created role, Cohen will guide the company’s comms strategy, including its brand positioning, profile in traditional and social media, and internal communications.

Cohen will report to corporate development officer Linda Ventresca, and work closely with CEO Albert Benchimol.

"I see a unique opportunity for Axis to tell its story on a larger scale through brand communications and, while doing so, help to drive forward an entire category," Cohen said in an emailed statement.

At Kind, Cohen led the communications strategy, internal PR team, corporate and employee communications, and integrated social mission efforts.

During his 15-year stint at MWWPR, Cohen was named SVP of consumer marketing in 2011 after serving as group VP. Cohen was also the 2014 national chair of the Public Relations Society of America.

Michiko Kurahashi, former head of marketing at CIT Bank, was hired simultaneously as CMO, another new position. She will work with the company’s three units: Axis Insurance, Axis Reinsurance, and Axis Accident & Health.

At CIT Bank, she helped to develop CIT's internet bank and led digital marketing initiatives. She also held senior positions at UBS and HSBC.

Together, Cohen and Kurahashi will build the company’s integrated marketing comms function.

Benchimol told Bloomberg this month that he was optimistic about Axis’ acquisition prospects, saying it could do "anything in the $3 billion to $5 billion range," despite last year’s failed takeover bid for Partner RE, which agreed to be bought by Exor SpA instead.

"Our focus is to expand organically through joint ventures and partnerships," Benchimol told Bloomberg.

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