In her pursuit of the elusive millennial voter, Democratic presidential nominee Hillary Clinton braved the exceedingly awkward web series Between Two Ferns with Zach Galifianakis.
"What happens if you become pregnant?" Galifianakis asked while Clinton stared blankly.
The interview quickly hit on gun control, the Trans-Pacific Partnership, her email scandal, and the economy, but it spent more time poking fun at Donald Trump and talking about her famous pantsuits.
The format worked for Clinton, who is often described by critics as cold, awkward, or emotionless. But on Between Two Ferns, her personality did well. The show thrives on the awkward silence.
One of Clinton’s weaknesses is appealing to the youngest of voters. Only 14% of 18- to 35-year-olds describe their view of her as "strongly favorable," more than 10 points lower than other age groups, according to a Quinnipiac University poll released last week.
Her appearance on the show is undoubtedly a way to appeal to millennials. For the uninitiated, Between Two Ferns is where celebrities go to work on their deadpan comedy while subtly plugging an upcoming project – in this case, an election.
It worked for President Barack Obama, who appeared on the show two years ago to talk about the Affordable Care Act and encourage young adults to enroll in plans. His episode went viral and boosted traffic to Healthcare.gov in the following days.
"I really regret doing this," Clinton said in the episode. Yet with more than 2.5 million views in just a few hours, it’s unlikely she or her campaign actually does.