O'Malley Hansen acquires Alpaytac

Alpaytac founder Huma Gruaz will join O'Malley Hansen as a partner based in Los Angeles.

O'Malley Hansen principal Todd Hansen.
O'Malley Hansen principal Todd Hansen.

CHICAGO: O’Malley Hansen Communications has acquired Alpaytac Public Relations, adding an office in Los Angeles and 10 staffers.

O’Malley Hansen principal Todd Hansen said no client conflicts are resulting from the deal, which brings his firm’s headcount to 25. O’Malley Hansen, which has offices in Chicago, St. Louis, and New York, specializes in food and nutrition and apparel, having worked with PepsiCo and Champion, while Alpaytac works in the houseware and airline sectors, which clients such as appliance brand SharkNinja and Turkish Airlines.

Alpaytac founder Huma Gruaz will join O’Malley Hansen as a partner based in Los Angeles. She started the firm in 2004 in Chicago before relocating to the West Coast.

Founded in 2006 with a Chicago headquarters, O’Malley Hansen has made one previous acquisition, Blick&Staff Communications in 2014, a deal that enabled it to enter the New York market.

O’Malley Hansen had revenues of $1.7 million in 2015, up 2% from the year prior.

As a result of the deal, O’Malley Hansen will be able to offer Alpaytac clients a wider range of corporate communications services, including employee comms and corporate positioning. Hansen noted that Alpaytac’s media relations function includes former print and broadcast journalists, and the combination will also help his firm expand its digital capabilities.

"Both agencies understand that the ability to increase in scope and scale with alliances where you have a good cultural fit is a real benefit, especially in this market with agencies of our size," he explained.

The sale will also give O’Malley Hansen access to London-based ECCO International Communications, an alliance of independent firms operating in 40 countries with offices in 32.

Alpaytac has been the U.S. lead agency for ECCO since 2011. O’Malley Hansen plans to continue that relationship.

"[It] allows us to look at international opportunities primarily in helping international companies enter the U.S. market or participate in [it]," Hansen said. "We have a strong Latin American communications function, so it provides a lot of opportunities there."

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