McDonalds' London 2012 sponsorship chief takes top comms job at Arla Foods

Nick Hindle has been appointed global head of corporate comms by the dairy giant Arla Foods.

Nick Hindle has taken the top comms role at Arla Foods
Nick Hindle has taken the top comms role at Arla Foods
It follows a long stint with McDonald's where he was most recently its senior vice president of corporate affairs for the UK and north-west Europe, looking after strategic planning. Hindle left McDonald's in September last year.

Hindle was also McDonald's executive lead for the activation of its sponsorship of the London 2012 Olympic and Paralympic Games, which included a number of comms campaigns, an employee engagement programme and sponsorship of the Games Makers volunteer programme.

Hindle joined McDonald's in 2002 and worked closely with former UK boss and now global CEO Steve Easterbrook, on what is widely seen as one of the most successful corporate reputation turnarounds of the decade.

He worked on a series of big brand moves including the launch of the award-winning McJobs campaign, as well as a £300m nationwide restaurant modernisation programme.

Arla Foods is a global dairy giant with brands including Anchor Butter and Cravendale milk and a presence in Asia, the Americas and Europe. 

Hindle, who will be based in Denmark at the firm's HQ, is responsible for developing the company’s corporate brand and reputation to support its Good Growth 2020 strategy.

Hindle told PRWeek that Arla Foods was on the brink of accelerating the globalisation of its business and the development of its consumer brands.

He added: "My role is to help develop a strong corporate brand and reputation that will assist with that growth."

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