Dentsu Aegis Network's latest buy: India's Perfect Relations Group

Purchase nets the group five PR firms covering 50 cities in India.

L-R: Kewalramani, Cherian, Bhasin
L-R: Kewalramani, Cherian, Bhasin

SINGAPORE: Continuing its long string of acquisitions, Dentsu Aegis Network has bought India's Perfect Relations Group.

The firm, one of the largest PR groups in India, will become a member of Dentsu Aegis Network India and retain its own branding.

Dilip Cherian, group MD, and Pradeep (Bobby) Kewalramani, CEO, will join the Dentsu leadership team and report to Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia.

The company has 19 offices and covers 50 cities in India with more than 500 associates. Its services include reputation management, brand and marketing communications, media management, and crisis management. Clients include Coca-Cola, Nokia, Airtel, and Honda.

The group is comprised of Perfect Relations, Accord Public Relations, Image Public Relations, Imprimis Life PR, India Media Monitor, and Buzz.

"The PR segment in India is forecast to grow at double digits annually, and having a scaled business that is well integrated to our company enables us to build on our overall strength and reputation in the market," said Nick Waters, CEO of Dentsu Aegis Network Asia Pacific. 

This story first appeared on campaignasia.com.

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