NEW YORK: Weber Shandwick has acquired U.K.-based mobile and digital agency Flipside.
The deal, which closed at the end of August, combines Flipside’s mobile platform expertise, creative, and technical services with Weber’s global capabilities in social media, brand publishing, and integrated media.
Flipside designs and develops mobile apps and digital experiences, and does strategic business and technology planning, social media management, and mobile-centric marketing communications.
Flipside, which will retain its brand and operate as a Weber subsidiary, is headquartered in London, with an additional office in Guildford, Surrey. The firm’s headquarters will remain in London and there will be no layoffs associated with this deal, said Flipside MD Marcus Dyer. Flipside has 35 staffers.
Flipside MDs and founders Marcus Dyer and Tim Drake will continue to lead its team.
The deal presents no client conflicts and Flipside is bringing on all its clients, added Dyer, which include Novartis, Visa, Honeywell, Waterstones, GlaxoSmithKline, according to the firm’s website.
"Weber has built a deep and broad set of competencies in social media, brand publishing, and integrated media, and Flipside is bringing some great mobile platform expertise to the table," said Chris Perry, Weber’s chief digital officer. "We're delivering a full scale, modern offering that blends content, community, and commerce for b-to-c and b-to-b marketers. That is significant when you look at where progressive brands are moving all over the world."
Dyer added that this deal allows Flipside to elevate the work it is doing.
"We are doing huge amounts of innovative tech work, but infusing what we're doing with a comms agency and the reach Weber brings allows us to move to another level as well," he said. "We're excited to step onto that larger stage."
The timing of the deal is "opportunistic," said Perry, adding that mobile is going to have a "truly transformative" effect on the way clients think about engagement.
"From a comms and content standpoint, Flipside demonstrates the power of adding a product and service layer to marketing - particularly to mobile devices," he added.
Financial terms of the deal were not disclosed. Flipside's revenue numbers were not shared, but the firm's revenue has grown 25% annually.
This is the second firm Weber has acquired this year, following its acquisition in January of healthcare specialist agency ReviveHealth, which posted revenue of $8.7 million in 2014.
Last year, Weber posted its third successive year of double-digit global organic growth, up nearly 12%. It posted U.S. revenue of more than $400 million; £43 million in the U.K.
This story was updated on September 13.