Breakfast Briefing: The 9 stories PR pros need to know on Monday morning, 9.12.2016

Prosek Partners acquires LA-based Muirfield Partners; Hillary Clinton's bad weekend.

New Monday morning: Prosek buys Muirfield Partners. The firm’s CEO and managing partner, Jennifer Prosek, said the acquisition gives her shop 10 staffers on the West Coast and expands its geographic footprint. It is Prosek’s second acquisition after buying Sherman Strategic Communications in 2010.

Leading the news cycle: Clinton’s health. Hillary Clinton abruptly left a 9-11 memorial in Lower Manhattan on Sunday morning, and video of her exit showed her stumbling as she got into a campaign vehicle. After a brief stop at her daughter Chelsea’s apartment, Clinton made a quick appearance in front of the press — Martin Shkreli also showed up to troll her — before traveling to her Chappaqua, New York, home without her press pool. Doctors said the Democratic nominee, who cancelled a West Coast trip scheduled for this week, has been diagnosed with pneumonia, and critics say her stonewalling of the press has made the situation worse. Donald Trump said on CNBC on Monday morning, "It’s quite sad," and vowed to release medical records.

It was already a bad weekend for Clinton. The former secretary of state on Saturday walked back comments that emerged on Friday night of her putting half of Donald Trump’s supporters into a "basket of deplorables." Clinton said she will continue to fight racist comments, but added that she regretted making generalizations about Trump’s supporters.

Musk plays up new Tesla autopilot. Elon Musk touted Tesla’s new version of its semi-autonomous Autopilot on Sunday, saying it could have prevented a May fatality that occurred while a driver was using an earlier version of the technology. The update should be available in the coming weeks. Tesla’s global head of comms, Khobi Brooklyn, recently left the company, and former VP of global comms Ricardo Reyes exited in March.

ESPN fantasy football chokes in a big moment. As nine NFL games kicked off at 1 p.m. EST on Sunday, ESPN’s fantasy football platform crashed, making it a frustrating opening weekend for millions of users. A handful of players from various teams protested during the national anthem amid patriotic ceremonies marking the 15th anniversary of the 9-11 attacks.


What Bush aides were doing on 9-11. Former Bush administration aides Karen Hughes, Dan Bartlett, and Ari Fleischer are among those mentioned in Politico’s detailed oral history of how the day unfolded on Air Force One and President George W. Bush’s stops across the country. Fleischer also released his written notes taken throughout the day.

Fincomms pioneer passes away. Jonathan Rinehart, remembered as a pioneer in the field of financial and mergers and acquisition communications, died on August 30 at the age of 86. He launched the Jonathan Rinehart Group in the mid-1970s, which evolved into Adams & Rinehart. Clients included BP, Gillette, and Seagram, according to The New York Times.

How Under Armour bounced back from the 2014 Olympics. The 2016 Summer Games in Rio de Janeiro were considered a big win for the sports apparel company, a 180-degree turn from the Sochi 2014 Games, when it was blamed for weighing down some athletes. The company is working with Edelman and brought on five staffers to its internal communications team, according to Quartz.

New Gawker parent company deletes six posts. Univision, which bought Gawker last month after the media brand entered bankruptcy protection, has taken down six posts that are the subject of litigation. Univision shut down the flagship Gawker site last month but kept several sister websites going. 

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