Breakfast Briefing: The 8 stories PR pros need to know on Friday morning, 9.9.2016

Wells Fargo, Airbnb, try to make things right with customers.

Leading Friday morning’s news cycle: North Korea has conducted its fifth successful nuclear test, and South Korean officials believe it is the biggest one yet by the country. China has condemned the test, and U.S. President Barack Obama said it calls for "serious consequences."

Trump does interview with RT. A day after praising Russian strongman Vladimir Putin on NBC’s Commander-in-Chief Forum, Donald Trump did a phone interview with Russia-backed network RT that was critical of U.S. foreign policy. His campaign said it thought the Republican nominee was being interviewed for Larry King’s podcast.  

Wells Fargo tries to reassure customers. After firing 5,300 employees on Thursday over the creation of 1.5 million fake accounts that enabled the bank to charge unwarranted fees, Wells Fargo is running an ad at the top of The New York Times' homepage with the header, "Our commitment to you." It links to a page that outlines the steps the bank is taking to make the situation right.

Press release on Clinton health leads Drudge. The conservative news site’s lead story on Friday morning is a press release from the Association of American Physicians and Surgeons via PR Newswire saying concerns about Hillary Clinton’s health are serious enough to be "disqualifying" from the presidency. Clinton’s health has been the target of a smear campaign from supporters of Donald Trump, who claim her coughing, among other things, is a sign of a serious medical issue.

Airbnb fights back against discrimination. The company released a 32-page document outlining the steps it’s taking to fight discrimination by renters on Thursday. It will also provide anti-bias training for employees and minimize the importance of users’ photos during the booking process.

On the campaign trail: Washington Post editorial: Clinton email story is out of control; Clinton opens up about her faith as she tries to run a more positive campaign; Pence backs Trump’s stance on Putin; Florida newspaper calls for federal investigation into Trump donations to state’s attorney general.

Norwegian editor accuses Zuckerberg of censorship. A Norwegian newspaper editor expressed his displeasure with Facebook after it reportedly censored its post containing the historic "Napalm Girl" image from the War in Vietnam. The front-page letter accused Facebook CEO Mark Zuckerberg of abusing his power.

MasterCard sued for $19b in U.K. The credit-card company is the subject of legal action in the country that could result in 46 million U.K. residents pocketing $19 billion in damages for paying excessive fees. The suit is accusing MasterCard of charging higher-than-normal fees to retailers, who passed the cost on to customers.

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