The PR Week 09.08.2016: New influencers, Starbucks launches original series, and Target's innovative content strategy

PRWeek's Steve Barrett chats about news of the week and other industry trends with special guests Dustee T. Jenkins, SVP of comms at Target and PRWeek UK's EIC, Danny Rogers.

Image via Target's Twitter feed.
Image via Target's Twitter feed.

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PRWeek2_9_08.mp3

In this week's episode, Steve Barrett opens up the conversation with guest Danny Rogers' cross-channel perspective of new influencers and how they are shaping PR and communications on a global scale, which is highlighted in PRWeek UK's recent new influencer feature.

Second special guest Dustee T. Jenkins continues the discussion with how Target as a brand values new influencers, gauges engagement with its customers, and the company's overall content strategy.

The group touches on other big news of the week including Starbucks' original content series, how many brands are attempting to copy the Pokemon Go phenomenon by releasing scavenger hunts on Snapchat, and the latest FTC regulations. 

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