Watch: Frank convenes 'junior cabinet' to reposition Stagecoach Performing Arts

Agency Frank has created a 'junior cabinet' to hold forth on the big issues of the day - education, the sugar tax and Ant & Dec's futures as joint PMs - as part of a repositioning of a new client that provides performing arts training for children.

The Stagecoach Performing Arts 'junior cabinet'
The Stagecoach Performing Arts 'junior cabinet'

The resulting video, hosted by TV presenter Angellica Bell and produced by Proxima, is designed to showcase to its target audiences the "creative courage" that taking part in Stagecoach Performing Art classes teaches children.

Richard Medley, director at Frank, said: "We love working with brands that look at things differently in life to make a difference, and the Stagecoach story and benefits go much deeper than people might realise, which is why we are excited to help their take on things, turn heads and grow enrolments."

Stagecoach runs part-time performing arts schools for a total of 40,000 students in almost 600 locations in the UK, and a further 75 countries globally. Alumni include the actors Emma Watson, Jamie Bell and Dani Harmer.

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