Watch: Senior Sun journalists on what makes a good PR

As part of our survey on the relationship between journalists and PRs, PRWeek took a trip to News UK's headquarters to ask senior Sun journalists about the key skills they admire in good PRs.

The Sun deputy editor Will Payne (left) talks to PRWeek's John Harrington
The Sun deputy editor Will Payne (left) talks to PRWeek's John Harrington

We spoke to the Sun's deputy digital editor Will Payne, associate editor (showbiz & TV) Dan Wootton and fashion editor Joely Chilcott to get their opinions on PRs.

Honesty, tenacity and knowing the publication well enough to pitch effectively, were all traits that journalists admire in their opposite numbers, they said.

Interviews by John Harrington, with filming and production by Helen Hoddinott.

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