New Influencers Showcase: 'Influencer parties' a PR hit for Morphy Richards iron brand Atomist

Electrical appliances brand Morphy Richards recruited influencer marketing agency Come Round to host a series of influencer parties so they could test out its new Atomist iron and share their opinions.

Credit: Jodie at Dearlittledaisy.com
Credit: Jodie at Dearlittledaisy.com

Come Round contacted a number of influencers, including 15 'micro-influencers' with an average 15,610 followers. The agency gave these influencers the chance to host an #Atomist party in their homes and test the Atomist vapour iron.

Each host was sent an individual campaign pack. They produced content and formed an opinion on the product, spreading the word as a result.

Some 141 Atomist reviews were registered after the parties on the Morphy Richards and Amazon websites and 222,899 indirect offline conversations and recommendations were sparked from the parties.

The influencers created 361 pieces of content, resulting in over 1.2m online hashtag impressions, while 62 per cent of guests indicated a high likelihood to purchase the product.

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