Olympic sponsor GE invites 'geeks' to go for gold with coding competition

While the world's best athletes have been busy slogging it out at the Rio Olympics, one of the Games' sponsors, GE, has been offering another group of people the chance to go for gold with a coding competition.

GE and its agency Clemenger BBDO Sydney are running a global ‘Geeks Go For Gold’ campaign aiming to demonstrate the power of the industrial internet, after a similar one ran solely in Australia and New Zealand last year.

It involves two of GE's smartest machines talking to each other on Twitter in their mother tongue (that's binary, apparently). The world’s best software engineers and data scientists have been asked to try and crack the code by registering at geeksforgold.com, with the first to finish winning $10,000.

The campaign is being supported in a range of media across Australia, Canada, New Zealand, the UK, the US, the Middle East, Germany, France, Turkey, Hungary and Brazil.

"GE is a digital industrial company and this campaign is a very tangible demonstration of that," said Emma Rugge-Price, VP, brand and communications, GE Australia and New Zealand.

Paul Nagy, executive creative director at Clemenger BBDO, said: "Last time, the challenge took around three weeks to solve. We’re on day eight and we’ve had over 50,000 visits to the site. 360 are already through to the final stage. Shouldn’t be too long until some ‘beautiful mind’ cracks the winner’s podium."

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