Hays recruits Pitch to promote Manchester City partnership

Global recruitment firm Hays has appointed sports and entertainment agency Pitch to a new account to maximise its partnership with Manchester City Football Club, particularly across web and social media.

Hays has hired agency Pitch to promote its Manchester City partnership (© mancity.com)
Hays has hired agency Pitch to promote its Manchester City partnership (© mancity.com)

The staffing firm's campaign for the 2016/17 season is Match Your Ambition, a targeted message to businesses and employees to progress their careers, with Pitch and Hays collaborating on its creation, and a variety of City players and staff featuring.

Pitch’s creative team and design studio will be creating visual assets throughout the season to amplify the message across Hays’ owned channels including its website, LinkedIn and Twitter pages.

Hays has been the official recruitment partner of Manchester City since 2013, with the partnership renewed in March this year until the end of the 2018/19 season.

Steve Munachen, creative director at Pitch, said: "Hays is an organisation that unites the best people with the very best roles, so we’re really pleased to be welcomed into the team. As one of the leading brands on LinkedIn and a globally respected organisation, we’re excited to produce a distinctive campaign that can showcase its Manchester City partnership, and that will help them to engage and inspire followers across the relevant digital platforms."

Earlier this year, Pitch launched a sponsorship division called Pitch Partnerships, headed up by former Havas Sports & Entertainment chief strategy officer Gavin Peters. The agency has been handling the Paralympics promotion for Channel 4, as well as its Formula 1 programming.

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