Team GB partner Müller has been regularly chiming in with its #InTeamGBsCorner strapline and hashtag. After Saturday’s impressive day, the dairy producer shared Team GB’s photo montage of the event, and has been congratulating individual athletes.
Team GB partner, the supermarket chain Aldi, has gone pun-tastic on Twitter:
Non-partner brands have joined the fun in places, although those with global social channels avoided celebrating the victories of a particular nation. They have also been less likely to specifically mention the Olympics.