The company has been working on the b2b campaign with Fork Unstable Media, a subsidiary of German marcoms firm fischerAppelt. It includes a new interactive website curiosity.merckgroup.com, where members of the public can find out how curious they are by participating in the 'curiosity test'.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins