Watch: Merck asks consumers to be curious in content marketing campaign

Global pharma firm Merck is launching a global content marketing campaign with the core theme of 'curiosity', following a rebrand in October 2015.

The company has been working on the b2b campaign with Fork Unstable Media, a subsidiary of German marcoms firm fischerAppelt. It includes a new interactive website curiosity.merckgroup.com, where members of the public can find out how curious they are by participating in the 'curiosity test'.

Merck has also recently worked with global PR firms Zeno Group and Ogilvy PR.

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