Start-up scene entices tech agency Babel PR to Cambridge

London-based tech agency Babel PR is expanding into East Anglia, opening its second UK office in Cambridge.

Cambridge: High on history, high on tech (credit: Alex Brown via Flickr)
Cambridge: High on history, high on tech (credit: Alex Brown via Flickr)

Babel has also announced it is adding two new Cambridge-based clients to its roster; international Internet of Things platform provider Podsystem and merchant payment specialist CashFlows.

The new office will be supervised by director Matt Humphries, who will split his time between Cambridge and London, and managed on a day-to-day basis by senior consultant Andy Eldridge.

"The area has proved itself as a hotbed for international companies looking for a UK presence outside of the capital, in addition to the raft of innovative start-ups emanating from the University of Cambridge," said CEO Ian Hood.

Cambridge’s status as a prominent UK tech hub was reinforced further last month with the announcement that Japanese tech giant SoftBank was shelling out $32bn for Cambridge firm Arm Holdings.

Babel's staff count is now 20, up from the 16 recorded at the end of 2015, as it placed 121st in PRWeek UK’s Top 150 agencies.

Last March, Babel brought in former Golin exec Caroline Kawashima to lead its San Francisco operation as it branched out into the US. Before that, the specialist in b2b comms for the mobile and telecoms sector had a presence in Silicon Valley with freelancers, but wanted a more substantial presence overseas.

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