In brief: Hope&Glory's liqueur win, Manifest wins Macmillan, Dragons' Den pair hire instinct PR

Hope&Glory toasts liqueur win, Macmillan supported by Manifest, Dragons' Den investees hire instinct PR and more from PRWeek UK.

Hope&Glory toasts liqueur win

Independent agency Hope&Glory has been briefed to provide UK PR for Australian specialty coffee liqueur, Mr Black. The activity comprises press office work and a number of campaign activations for the brand. Mr Black is distributed and marketed in the UK through Love Drinks. It was launched in Harvey Nichols in the UK in 2015 and is now found in Selfridges, independent off-licences and other bars.

Macmillan supported by Manifest

Manifest London has been appointed by Macmillan Cancer Support, to provide PR for the charity's fundraising event World's Biggest Coffee Morning, which this year takes place on 30 September. The pro bono campaign includes work by Manifest's content division, O. Manifest saw an MBO late last month.

Dragons' Den investees hire instinct PR

Beth Chilton and Sarah Sleightholm, whose fashion company Iveson and Sage was awarded funding by two of the judges on an episode of the BBC's Dragons' Den on Sunday, have appointed instinct PR. The agency is tasked with delivering profile and interview opportunities for the pair, and for their brand itself.

Sugrue teams up with sugarandspice

German-headquartered digital consultancy sugarandspice has partnered with online platform RebelMouse and UK comms firm Sugrue Communications as it launches a new integrated proposition. Sugrue was founded by former Waggener Edstrom (now WE) UK general manager Cairbre Sugrue in 2014.

The Playbook to promote City race

The Playbook, the consumer offering launched last month by Hanover with Threepipe co-founder Eddie May, has been hired to promote City of London sporting event the Bloomberg Square Mile Relay. 2016 is the race's 10th anniversary.

Diffusion to wow UK

The agency Diffusion has been appointed for the UK launch of what it says is Europe’s first chia seed-based drink, wow. Following a competitive pitch process, the agency has been selected to build brand awareness for wow through a content-driven campaign.

Innermost appoints Canoe

Nutrition and supplements brand Innermost has appointed Canoe to undertake traditional PR as well as manage social media and the engagement of the Innermost ambassador network.

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