Breakfast Briefing: The 5 stories PR pros need to know on Friday morning, 8.5.2016

More bad poll news for Trump; Rio Olympics kick off; APCO helps Turkey in the U.S.

(Image via the Trump campaign's Facebook page).
(Image via the Trump campaign's Facebook page).

Bad poll news for Trump leads Friday morning’s news cycle. New polls released this week have Donald Trump down anywhere from 9% to 15% to Democrat Hillary Clinton. Republican senators are especially worried they could lose the chamber this November. Trump also reiterated his claim on Thursday to have seen a secret video of cash being unloaded at an Iranian airport, even though his campaign said earlier in the day that he had not.

Rio Olympics get underway. After months of worries about terrorism, the Zika virus, infrastructure, the environment, and Brazil’s political turmoil, the Summer Olympic Games in Rio de Janeiro will officially begin Friday night. The Games are a chance for Brazil to rebrand, some experts say. NBC has sold $1.2 billion in advertising for the Games, and at a faster pace than for the London Games four years ago. NBC News: 16 questions as the Games start.

APCO helps out Turkey. The country’s government, which survived a military coup last month, has brought on the agency to improve its relationship with the U.S. APCO’s 15-day contract is worth more than $74,000, according to documents filed with the Justice Department. Turkey’s government also works with Burson-Marsteller.

July’s jobs report due out this morning. The monthly report from the Bureau of Labor Statistics, sure to become a campaign trail talking point, is expected to land somewhere between May’s very disappointing and June’s very encouraging reports. Lindsey Group market analyst Peter Boockvar says Friday’s jobs report could be a disappointment. Update: It turns out analysts were too pessimistic. July's jobs report easily beat expectations, adding 255,000 positions last month. The unemployment remained at 4.9%.

Facebook’s war on clickbait. The social network changed its algorithm this week to better weed out articles that "withhold or distort information" from users’ News Feeds. The company’s new system compares potential clickbait headlines to others to determine which are outliers, similar to the process used by spam filters.

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