The PR Week 08.05.2016: Run up to the Olympics; 40 Under 40 break down

The PRWeek editorial team discusses the week's top PR and communications stories.

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In the lead up to this year’s Olympic Games in Rio de Janeiro, many have said the city is unprepared. The Olympics come to Brazil amid the spread of Zika, government corruption scandals earlier this year, and poverty and environmental issues in the city. But the Games will go on, and brands are working the international attention to their benefit.

PRWeek’s 40 Under 40 list went out this week. Editor-in-chief Steve Barrett and news editor Frank Washkuch talk a few notable members and what to expect from these future leaders of the PR industry.

Plus Maggie FitzPatrick lands in a new role at Exelon, Kevin Roberts resigns over controversial gender comments, the story behind the layoffs at Coyne, and Instagram copies Snapchat.

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