Natalie Kerris is stepping down from the top comms job at Twitter after less than six months. The Apple veteran’s responsibilities are being folded into the role of CMO Leslie Berland, who will oversee both disciplines.
Twitter brings on Kerris as its VP of global communications. She left Apple the previous April after Steve Dowling was named its VP of communications, dropping the "interim" from his title after the departure of Katie Cotton. Kerris says in a tweet that she is "thrilled to join the amazing leadership team of such an awesome global brand."
Four Twitter senior executives depart: VP of global media Katie Stanton, head of product Kevin Weil, HR chief Skip Schipper, and head of engineering Alex Roetter. Rachel Bremer, international comms director, departed at the end of the previous year.
The same month, Twitter appointed American Express executive Leslie Berland as its first CMO.
Twitter, helmed by then-interim CEO Jack Dorsey, announced a change in communications strategy. Former chief communications officer Gabriel Stricker, who led its staffers on media relations and public policy, said he was departing the company. Communications staffers began reporting to general counsel Vijaya Gadde.
Stricker’s departure took place amid higher-level transitions, shortly after CEO Dick Costolo stepped down. Early investor Chris Sacca said the company was failing to tell its own story. Stricker returned to Google to lead communications for Google Fiber five months later.
Stricker absorbed oversight of the company’s media unit after COO Ali Rowghani and VP of media Chloe Sladden stepped down. He continued to oversee communications. A month later, Stricker was named chief communications officer.
In its first day as a public stock, #TWTR jumped to nearly 73% above its initial price, making its initial public offering a success story. Yet by August 2015, it had fallen below its IPO price, amid questions about whether it could grow revenue and attract new users that persist to this day.
Former Google director of global communications and public affairs Gabriel Stricker joined Twitter as VP of communications. He announced the career move in a tweet – his first from his official account. Blogger Michael Arrington said at the time that Stricker’s non-use of the platform should have been a "nonstarter."