40 Under 40 2016: Amy Inzanti

SVP, North America director, branding and insights, Cohn & Wolfe, 37

Agency veteran Amy Inzanti leads a team of research and brand planning professionals across seven Cohn & Wolfe offices in the U.S., Canada, and Mexico. Her insights fuel critical client communications and win new business for the firm. In fact, she manages research for all business development efforts in North America, contributing to initiatives across every business practice.

Her notable skill at generating actionable, research-driven insights to fuel business growth has made her invaluable and a go-to resource on every challenge, say colleagues and clients.

"I can’t imagine Cohn & Wolfe without Amy Inzanti," says Jim Joseph, chief integrated marketing officer and president, Americas. "The entire team relies on her insightful analyses to fuel the creativity that our clients appreciate."

Always looking for a more efficient way to do things, one of her key wins at C&W, where she has spent the past four years, was the creation and launch of the firm’s proprietary DDIM process (Dig Deeper. Imagine More).

Her vision crafted a step-by-step system that empowers strategic and creative development backed by research. She took it across agency offices in North America and Europe, executing training herself to be sure all employees ground their ideas in research and have the resources they need to do so. And it’s racking up results. For example, her research led to a tripling of the Alcon business over the past two years, while her insights into changing dining trends helped win the DineEquity corporate account, which expanded within a year to include an AOR relationship with Applebee’s.

"She will leave no stone unturned," says Lynn Fisher, EVP, branding and insights at Cohn & Wolfe, "and will go to all lengths to ensure her team has everything that it needs. And she’s so effective at delivering just that."

Inzanti joined C&W after five years in strategic planning for Porter Novelli and Ogilvy Public Relations. She was the principal author of Porter’s PNPoint Insights process and developed the global training that made it a standard approach to building client business.

- For the past eight years she has taught graduate classes at Columbia University on topics ranging from the dynamics of persuasion to the skills behind building a winning team.

- Inzanti has completed more than 10 years of martial-arts training and attained her third-degree black belt in tae kwon do.

- She has worked for a number of New York City institutions including the American Museum of Natural History and the Department of Parks and Recreation. 

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