Joe Hathaway thrives on the details, whether that’s background research to inform a communications strategy or the setup and breakdown of audio equipment for a VIP event.
He spent almost four years working for New Jersey Governor Chris Christie as the "advance director" for special events, managing all functions pertaining to the governor, from intra-event routes for town halls to press conferences and media access.
Two years ago Bayer hired him to lead engagement efforts to ensure speaking opportunities, thought leadership, and media placements for its executives from its New Jersey headquarters. He’s already secured 33 such engagements.
He even cofounded a specialized publishing company along the way – and he’s done all of this a few years after graduating from Yale University. It’s no wonder he’s one of the youngest PR pros to earn a spot on this year’s list.
"Whether he’s working with executives for an upcoming engagement or doing the background grunt work for special events, Joe puts forth the same effort and sincerity," says his manager, Christopher Loder, VP and head of external communications for Bayer. "To say that he is a team player is an understatement."
Even as he manages comms for the C-suite, Hathaway also serves as the corporate communications manager for its new TV studio, Studio B, and works a number of high-profile marketing partnerships.
When Bayer sponsored country music superstar Luke Bryan’s 7th annual farm tour across the U.S. last year, Hathaway was on the ground, managing strategy and logistics, including determining all necessary activities, giveaways, promos, equipment, and sets.
Colleagues credit Hathaway with a constant desire to learn and breathe fresh life into PR, and yet, the rising star remains humble and professional in all his dealings.
- At Yale, he was top defensive lineman for the football team and earned a degree in political science.
- He manages Bayer’s marketing partnership with the New York Red Bulls soccer team, including community projects such as a cleanup of Liberty State Park last spring.
- Always politically active, he’s now the site lead for BAYPAC (Bayer Political Action Committee) in Whippany, New Jersey, organizing events and outreach to members and prospects.