As well as posting individual sports stars' stories in its 'Everything Counts' series, with swimmer Adam Peaty and hockey player Georgie Twigg among those featured recently, Team GB went out of its way to woo fans with a light-hearted lip-syncing video to thank them for their support.
Team GB's rowing stars such as Helen Glover feature in a series of videos for British Rowing, dubbed 'Row to Rio'. The tenth in the series, uploaded last week, features Sir Steve Redgrave galvanising the current roster by telling them: "Now, it's your time. It's your Games."
In a slightly left-field choice, former England cricketer and now media personality Phil Tufnell fronts a video for the British Sailing team in which he urges the nation to get behind its sailors.
PentathlonGB and British Volleyball
Two lesser-known Olympic sports, beach volleyball and modern pentathlon, are united by a need to wear sunglasses – and as such both feature in a video by sunnies maker Freedom Polarised.
The gymnastics squad's Facebook page hosts a number of videos, including profiles of its individual athletes.
Sponsors too have been getting involved. The electronics giant recruited comedian Jack Whitehall for Samsung's School of Rio, a series of videos with Whitehall trying his hand at a variety of sports with Team GB stars, to varying degrees of success...
Japanese car maker Nissan, one of the official partners of Team GB, has been urging people to "be the heartbeat" of the Games.
The carmaker also came up with a rather tongue in cheek reference to the fact the Olympics are sponsor heavy to say the least. It pranked members of Team GB by encouraging them to "go the extra mile" in plugging Nissan.
The British monarchy
No, sadly the Queen hasn't followed Jack Whitehall's example and tried her hand at a variety of Olympic sports. This is a rather more straightforward video, with Prince William, Kate Middleton and Prince Harry doing their bit to inspire the nation.