WASHINGTON, DC: Debbie Wing, former director of media and PR at the National Rural Electric Cooperative Association, has joined the Farm Credit Council as EVP for national communications and reputation management.
The Farm Credit System is a nationwide network that provides the agricultural industry loans, leases, and financial services. The council, a national trade association, represents the credit system’s institutions before the government.
At the council, Wing said she will build the communications team from "the ground up" as the organization formally moves its comms operation from Denver to Washington, DC, where the organization is headquartered. She will start bringing on talent when her tenure begins Aug. 1.
The council also recently brought on a new CEO, Todd Van Hoose. According to his LinkedIn profile, Van Hoose joined the council in January.
The move was carried out in order to capture a greater share of voice inside the Beltway.
"Our CEO is interested in comms, as is our board," Wing said. "Communications helps make our advocacy strong and increase visibility."
The Farm Credit System recently celebrated its 100th anniversary, an achievement portrayed in the weekly public television series America’s Heartland.
In 2015, the council provided more than a million loans for farmers nationwide totaling $235 billion, according to its official website.
At her former job, a trade association for cooperative electric utilities, Wing helped raise visibility around the organization. Prior to that, she worked in external affairs for FEMA and the U.S. Department of Homeland Security.
NRECA’s new CEO, former Utah Congressman Jim Matheson, took over management of the association Tuesday. Matheson served as principal at law firm Squire Patton Boggs in its public policy practice in Washington.