Investment management company Lord Abbett alum Milton Ezrati has been named chief economist at Vested, a PR agency with a specialty for servicing the financial industry.
As the industry grows more complex and interconnected, clients of the start-up agency want to use communications as a strategic arm, according to Dan Simon, CEO of Vested.
Adding a chief economist in an on-call position allows Vested’s team and clients to tap into Ezrati’s expertise, empowering them to have informed conversations, Simon explained.
"Increasingly, clients turn to us as financial specialists to furnish them with financial intelligence and expertise," Simon said. "We’re trying to identify what’s going to make headlines and what from a micro or macroeconomic perspective is going to shape the communications strategies of our clients. Who better to give us that perspective than a noted economist?"
Prior to his hiring, Simon worked with Ezrati during his 15-year stint at Lord Abbett as a partner, senior economist, and market strategist.
At Lord Abbett, which manages assets of more than $125 billion, Ezrati advised clients in the U.S., Europe, and Asia on global financial issues. He was also tasked with "providing insight that drove the firm’s portfolio management strategies."
"In the financial sector, I was bound to say these are the issues and this is how they’re likely to turn out," Ezrati said. "The more important thing [for] communications is to realize where the trouble is going to be and where issues pivot in that troubled area. It’s more about what people are talking about, issues of concern, and where are the breaking points."
Ezrati exited Lord Abbett late last year after a "wonderful" decade and a half. He is also a contributing editor to The National Interest, an international affairs magazine, and the author of Kawari and Thirty Tomorrows: The Next Three Decades of Globalization, Demographics, and How We Will Live.
Simon said Vested puts all its employees through the Series 7 exam that stockbrokers take to become licensed. The firm’s clients include Bloomberg, Axioma, Betterment, and Polaris.