Watch: Pakistan cricket team receive PR boost after thrilling win over England

Pakistan won a thrilling first test by 75 runs at Lords on Sunday and the team's unique post-match celebrations secured plenty of positive coverage.

Pakistan: Post-match celebrations (credit: Gareth Copley/Getty Images)
Pakistan: Post-match celebrations (credit: Gareth Copley/Getty Images)

In one of the most unusual post-match celebrations in cricket, the Pakistan team performed a series of push-ups and capped it off with a salute.

"The celebration by the team at the end of the match was dedicated to the Pakistani army, who the team trained with before the series. It was a wonderful way of showing the team were united and showing gratitude to the army," Jonathan Collett, a former press secretary for Michael Howard, who is providing strategic counsel to the team, told PRWeek.

One of Collett's objectives during the tour is to help rebuild the reputation of Pakistani cricket, which is recovering from a damaging spot-fixing scandal in 2010. 

"The chairman of the Pakistani cricket board has reiterated that the goal of the team is not only to win test matches but to make friends. We are also working towards having teams return to play cricket in Pakistan, which is currently playing home matches in the UAE," he said.

The celebrations have gone down well on social media and have been covered far and wide by press from ABC in the US to the Daily Mail in the UK. 

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