MEMPHIS, TN: Terminix, usually in the business of ridding homes of bugs and rodents, is now eliminating unwanted Pokemon. The pest-control company is setting out to nip the latest Pokemon craze in the bud by launching a new business line: #PokemonGO Control.
On Thursday, Terminix put out a spoof call for applicants – AKA Pokemon experts – on its Facebook, Twitter, and (fittingly) LinkedIn pages. It included an application form, on which avid Pokemon GO players can brag about their skills, such as total days of experience (note: Terminix prefers at least five days) and examples of current bugs and pest-types captured.
Terminix customers came up with the idea for the faux #PokemonGo Control business, said Kelly Medley, VP, corporate communications at Terminix.
"When we saw our customers asking if we can exterminate Pokemon on social and heard from techs that are big fans of the game, we wanted to react in a creative way," she said. "People asked us, ‘Are you serious?’ Absolutely. We can’t wait to see what kind of applications we get, and have a team of Terminix recruiters ready to vet applications if there’s enough interest."
Medley explained that the company is initially promoting the "job opportunity" on social media, because that is where Pokemon fans and millennials find their news. Medley and her team, supported by Olson Engage, are also sharing the announcement with media to spread word about Terminix’s newest service line.
Asked about the caliber of applicants, Medley said Terminex has not found anyone qualified for the role, but she is hopeful.
"Though we haven’t had any qualified applicants yet, we know it takes time to build up your Pokemon trainer status," she said. "Once we start hearing from experienced candidates, we’ll get in touch – and possibly even post some of the best applications."
Medley said Terminix is not planning any other campaigns related to Pokemon Go, but added that the company could alter its strategy if there’s enough interest.
"Over the past couple years, Terminix has been proactive about finding authentic, relevant ways to chime into pop culture conversation and ‘exterminate’ things that are bothering our customers," she said. "This doesn’t only apply to real pests – we’ve called for Shia LaBeouf to cut off his rat tail, parodied TV’s most notorious show [Sharknado] with our own video, ‘Mosquitonado,’ and helped Cleveland Cavaliers player Kyrie Irving get back in the game after a bout with bed bugs."