Sharp's Brewery appoints Eulogy to build awareness of its product portfolio

Sharp's Brewery has appointed the agency Eulogy on a consumer brief, after previously working without a retained firm.

Eulogy has previously worked with other brands belonging to Sharp's parent Molson Coors, such as Grolsch, Cobra, Coors Light and Singha.

Eulogy will develop Sharp’s Adventure Brewing campaign, support live events and promote the product portfolio, with various launches and stunts in the works for 2016.

The Adventure Brewing campaign was developed in 2015 off the back of research finding that 61 per cent of Brits would relive the last 10 years and make them more adventurous if given the opportunity.

Eulogy’s chief executive Adrian Brady said: "Sharp’s Brewery is an incredible British success story and we’re looking forward to bringing it to life with the energy and enthusiasm that matches the passionate team behind it."

Sharp’s has been owned by Molson Coors since 2011 and is best known for signature ale Doom Bar.

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