NEW YORK: Burson-Marsteller has brought on Chris Gee and Helen Nowicka, adding two MDs in charge of digital strategy and content in a bid to better integrate data and analytics into its business.
Gee is working within the U.S. corporate and financial practice, while Nowicka is a part of the firm’s brand marketing practice. Both are based in New York and reporting to their respective practice chairs.
"My priority as the CEO is the culture of the workforce, which is all about the kind of talent we’re recruiting," said Michael Law, Burson-Marsteller’s U.S. CEO. "My second priority has been what [Nowicka] and [Gee] represent, and that is the integration of data and analytics to inform insightful content strategy and precise audience engagement across paid, earned, shared, and owned channels."
Gee is reporting to Alan Sexton, chair of the U.S. corporate and financial practice and New York market leader. This is Gee’s second stint at Burson after working at the WPP agency in digital and creative capacities about 10 years ago, the firm said in a statement.
"When I left here five years ago, I really hadn’t had a ton of experience working with data and analytics and having that really inform content as well as audience insights," Gee said. "So I spent a good amount of time over the last five years focusing on that pretty extensively while at Teneo and certainly RF|Binder, so much so that organizations like General Assembly hired me on my spare time to teach classes in influencer marketing and social media strategy."
As chief digital officer at RF|Binder, Gee handled online marketing and reputation management programs for clients including CVS Health and the Rockefeller Foundation. At Teneo, he started the digital advisory practice and counseled executive leaders at clients including Alcoa and Cracker Barrel as the firm’s MD of social media and digital strategy.
Nowicka is reporting to Jon Wentzel, U.S. chief client officer and interim chair of the U.S. brand marketing practice.
"At Burson, I think we’re very good at thinking about finding that intersection between what a brand wants to talk about and what an audience wants to hear," Nowicka said. "And that goes to my second point: it’s important to try to find that good marriage, which comes from have an insights-driven approach."
Prior to joining Burson, Nowicka was MD of business development at Meredith Xcelerated Marketing, handling new business across social, mobile, and content marketing. She has also worked at Porter Novelli and The Red Consultancy.