Watch: SMEs channel Adele in 'Chasing Payments' music video for accounting firm

Cloud accounting software firm Xero and its PR partner Shine have recorded Chasing Payments, a parody of Adele's 2008 hit Chasing Pavements, to highlight the stress caused for SMEs when clients take their time in stumping up payment.

The problem of late payment of invoices is encountered across the business world – 52 per cent of 1,000 SME respondents to a Xero survey said they were constantly worried about cashflow issues as a result of unpaid invoices, with PR trade body the PRCA also devoting attention to the issue.

Xero also found that some small business owners were spending a tenth of their working day chasing late payments.

The film, which will be promoted online and on social channels, was produced by Adam Moore of the agency Straight Up Grizzly, in response to a creative concept created by Xero and Shine. The vocals for the video as well as the actors are all Xero customers.

With input from Shine, Xero company has created a website, chasingpayments.com, on which businesses can thank firms that pay their bills quickly.

Would you like to post a comment?

Please Sign in or register.