Ubisoft: 'Sexist' gamer survey was an error

After a Twitter user posted a video of a survey that was sent to his wife, but did not let her participate due to her gender, Ubisoft blamed technical difficulties. Many social media users weren't buying it.

From the Ubisoft game Assassin's Creed
From the Ubisoft game Assassin's Creed

SAN FRANCISCO: Ubisoft said Tuesday that it has fixed a game-development survey that previously only allowed men to take part, following blowback on social media.

The survey came to light on Tuesday morning, when a Twitter user explained that Ubisoft had sent a game-development survey to his wife that would not let her participate due to her gender. He attached a video of the questionnaire, which demonstrated that if a recipient of the survey picked "female" when asked for gender, she would be directed to a screen that reads, "Your profile does not suit for this survey."

A few hours later, Ubisoft responded to @n0wak with a direct tweet, apologizing for the incident and explaining that it was an error with the setup of the survey.

"We're glad the survey has been fixed, and we have no further comment," Ubisoft director of PR Michael Beedle told PRWeek via email.

Many social media users were not impressed with Ubisoft’s mistake or the company’s response.

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